Analysis of the Core Competitiveness of LTMG Enterprises
Based on the resources and capabilities of Lintuo, it can be found that the core competitiveness of Lintuo Group is to have market distribution channels and a full range of cost-effective products that are more suitable for the market. Play an important role, the following will focus on the analysis of Lintuo's distribution channels and the advantages of a full range of products:
(1) Distribution channels
After decades of hard work, LTMG has established a relatively comprehensive dealer network and cultivated a group of agents with high loyalty and common development with LTMG.
In 2021, the UK and Czech markets performed well. The above markets achieved sales of more than 300 units respectively, and established a stable secondary distribution network, maintaining a high proportion in the industry export data. In addition, the Western European agency network is facing shrinking sales in the market. On the one hand, LTMG continues to maintain the cooperation with the old agencies, and on the other hand develops new agencies. In the first half of 2021, Germany, Belgium, Spain, Portugal and other markets have also achieved development, and the breakthroughs in the above markets have laid a good foundation for the completion of the sales task in 2021.
According to the development plan of LTMG, in 2021, there will be 25 dealers with sales of more than 300 units in foreign markets, and 56 dealers with sales of more than 100 units. For Europe and South America, LTMG has built a complete sales channel and has a relatively high market share. However, the Italian and German markets have not been able to develop and grow. In 2021, the German market finally achieved a major breakthrough in the market, supporting an agent with good distribution channels in Germany, and signed the first batch of 20 orders. Second-level agent, in order to implement the task of selling 100 units in the first year, so as to lay a good foundation for the growth of subsequent sales. At the same time, it has established distribution channels in Denmark, Slovakia, Greece, Ireland and other markets in Europe, and achieved an overall increase in sales in the European market.
In 2021, LTMG Group will export to 132 countries in total, 4 more than in 2020, indicating that the foreign market share is increasing. According to statistics from industry associations, LTMG's market share in major European countries has increased significantly. In the first half of 2021, LTMG's Chinese industry exports in the UK accounted for 17.94%, the Czech industry's exports even accounted for 49.37%, and Hungary's industry exports accounted for 35.9%, and the market share in major European countries The rate is in the leading position in the industry.
In 2021, sales in new markets will grow rapidly, mainly due to the good foundation laid by the newly developed markets in 2020. However, there is still a need to strengthen efforts to develop new markets and prepare for 2022 or 2023.
(2) A full range of cost-effective products
At present, LTMG products cover a wide range, among which products with high cost performance include diesel forklifts, electric forklifts, storage forklifts and other forklift series, as well as 0.8-50 ton excavators and loaders and their deformed products. With the continuous exploration and improvement of the machinery industry for many years, LTMG Group has successively developed products such as tractors, graders, road rollers, etc., and gradually occupy a place in the domestic and foreign markets. LTMG's products are cheap, high-quality, cost-effective, and reliable in quality. They have gradually won the favor of dealers and users in overseas markets, and export sales have increased year by year. The whole series of products with high cost performance has become one of the core competitiveness of LTMG enterprises.